Cold calling can be nerve-racking. As soon as the prospect figures out you're a sales person, the line might go dead, or if you luckier, you get the immediate response of "no budget" or "not now." But we all know that there is money to be made if a prospect sees real value in you and your offering. The challenge is to get your value proposition in front of the prospect in such a compelling way that keeps them on the line.
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