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Director, Thought Leadership
Department: Corporate Marketing
Location: USA, New York, NY
Employment Type: Full Time
General Position Summary:
The Director of Thought Leadership will be responsible for ongoing research into current workplace issues facing leaders, employees, and franchisees, and for creating assets to build the organizations and support business development globally. This leader will also be responsible for accelerating the company's Though Leadership position through the platforms of multiple executives’ communications across the globe including the President and CEO and the numerous stages and speaking opportunities made available throughout the industry. This Director organizes high-profile, thought leadership discussions that bring together different groups to share best practices. As the company’s lead storyteller, this leader is responsible for all thought leadership content, i.e., white papers, case studies, multimedia events, and online community initiatives.
This accomplished and growth-focused marketing professional has extensive experience in providing exceptional executive-level marketing services for global b2b with an aim of achievement of desired business goals. Highly proficient in devising and executing numerous marketing strategies to target specific markets for continuous business growth and analyzing market trends and forecasting business opportunities. This leader will also be responsible for developing the company’s B2B marketing strategy leveraging our thought leadership positioning, inclusive of lead generation, the design, and development of integrated campaigns bringing together digital, social, and event marketing aligned with sales initiatives.
Essential Duties/Responsibilities (but not limited to):
- Set thought leadership and content marketing direction, aligned to the overall brand strategy and current workplace trends
- Collaborating with teams across the firm to deliver compelling insights
- Brainstorming content ideas and developing editorial calendars
- Establishing research program that serves as the foundation for the firm's thought leadership content strategy
- Oversee and manage company’s research, trends, and analysis requirements. Manages customer and buyer level research -conducting several custom research studies [qual + quant] with a goal of understanding customer journeys and how digital drives consideration and intent.
- Design and lead development of TL campaigns including original points of view, presentations, social media content, white papers, infographics, videos, and articles for third-party publications.
- Collaborate across the organization to integrate TL insights into sales strategies, product development, and executive team business decisions.
- Support sales enablement initiatives for internal sales department and a franchise network of nearly 200
- Develop B2B lead gen and go to marketing targeted strategies leveraging our thought leadership, a comprehensive media plan, event and sales strategy
Specialties:
Workplace trends, Digital Analytics, Team Leadership, Marketing Insights & Best Practices, Custom Research, Sales Enablement strategies and Client Relations
Qualifications/Requirement:
- Passionate about the customer journey and research.
- Master’s degree in the related field of research, with good knowledge of Sales and Marketing. Ph.D. a plus
- Excellent communication and leadership qualities
- Excellent observation, analytical and managerial skills
- Sound knowledge in Marketing and Sales
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Director, Thought Leadership
Location: USA, New York, NY
Employment Type: Full Time
General Position Summary:
The Director of Thought Leadership (TL) will be responsible for ongoing research into current workplace issues facing leaders, employees, and franchisees, and for creating assets to build the organizations and support business development globally. This leader will also be responsible for accelerating the company's TL position through the platforms of multiple executives’ communications across the globe including the President and CEO and the numerous stages and speaking opportunities made available throughout the industry.
Essential Duties/Responsibilities (but not limited to):
- Oversee and manage the company’s research, trends, and analysis requirements.
- Manages customer and buyer level research -conducting several custom research studies [qual + quant] with a goal of understanding customer journeys and how digital drives consideration and intent.
- Design and lead development of TL campaigns including original points of view, presentations, social media content, white papers, infographics, videos, and articles for third-party publications.
- Collaborate across the organization to integrate TL insights into sales strategies, product development, and executive team business decisions.
Qualifications/Requirement:
- Passionate about the customer journey and research.
- Master’s degree in the related field of research, with good knowledge of Sales and Marketing. PhD a plus
- Excellent communication and leadership qualities
