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Our Culture

What’s better for company culture than helping others excel in their career? Our culture is fueled by compassion for people and a desire to help others.

Our Values: Who We Are

Shared Vision

Shared Vision

We navigate passionately and intentionally forward together on an undisrupted vision towards our common destination, loving what we do and the difference we make.




We are supportive, authentic, reliable, risk-takers who get things done with each other.


We do what we say we will do, focus on what needs to be done, and that will be recognized.


We appreciate and value uniqueness and individuality so that we engage with each other from a place of genuine understanding.

Our Diversity Statement

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At Dale Carnegie, we celebrate and respect the inherent value of each individual, appreciating the differences that make us unique. We are committed to a culture that engages, inspires, and supports our customers and team members so that everyone feels comfortable sharing their beliefs, experiences, ideas, and talents. Our diversity makes us a stronger organization and a more enjoyable place to work.

Our Principles

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Become a Friendlier Person

1. Don't criticize, condemn, or complain. 
2. Give honest, sincere appreciation.
3. Arouse in the other person an eager want.
4. Become genuinely interested in other people.
5. Smile.
6. Remember that a person's name is to that person the sweetest and most important sound in any language.
7. Be a good listener. Encourage others to talk about themselves.
8. Talk in terms of the other person's interests.
9. Make the other person feel important - and do it sincerely.
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Win People to Your Way of Thinking

10. The only way to get the best of an argument is to avoid it.
11. Show respect for the other person's opinion. Never say "you're wrong.
12. If you are wrong, admit it quickly and emphatically.
13. Begin in a friendly way.
14. Get the other person saying, “yes, yes” immediately.
15. Let the other person do a great deal of the talking.
16. Let the other person feel that the idea is his or hers.
17. Try honestly to see things from the other person’s point of view.
18. Be sympathetic with the other person’s ideas and desires.
19. Appeal to the nobler motives.
20. Dramatize your ideas.
21. Throw down a challenge.
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Be a Leader

22. Begin with praise and honest appreciation.
23. Call attention to people’s mistakes indirectly.
24. Talk about your own mistakes before criticizing the other person.
25. Ask questions instead of giving direct orders.
26. Let the other person save face.
27. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.
28. Give the other person a fine reputation to live up to.
29. Use encouragement. Make the fault seem easy to correct.
30. Make the other person happy about doing the thing you suggest.