People Skills Training
People Skills Training

Storytelling: The Secret Weapon to Customer Engagement


This half-day Workshop from Dale Carnegie Training® will teach you to think outside the box in communications with customers and clients. You’ll learn techniques for creating engaging stories and when to use them for maximum impact. You will refine the content of your stories, practicing the delivery with confidence and bringing mundane facts and figures to life. This Workshop guides you from start to finish, empowering you to engage customers in a unique and unexpected way. Learn how to take your communications to the next level with Storytelling: Your Customer Engagement Secret Weapon.

What You’ll Learn

You will gain confidence in making presentations while understanding the foundation elements of all presentations. Apply tools to analyze the audience and customize your delivery will be practice. You will also learn how to prepare evidence to give your presentations a better impact and the standard presentation will be practised.

Why you want to learn it

As a salesperson, it’s your responsibility to differentiate yourself from the competition. This is becoming increasingly challenging in today’s crowded market. One often overlooked way to stand out from the crowd is by harnessing the power of storytelling.

How it will help you

Humans are biologically programmed to pay close attention to information in the form of stories, which makes them an especially powerful sales tool. This means they are a great way to capture buyers’ attention, boost retention, activate emotions, and increase customer engagement.

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