なぜ長い目でみた顧客ロイヤルティが信頼関係によって成り立っているのでしょうか?

この白書から得られること

71%の顧客が商品を購入する際、ただ安い価格を提示してきたセールス・パーソンからではなく、完全に信頼しているセールス・パーソンを選ぶと言っています。

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この白書から学べること

It's all about trust. Learn why trust is critical in the selling process and what attitudes are required by sales professionals to develop trusted business relationships. See how a customer-oriented approach followed by the right communication skills create value for the customer.

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この白書の特徴

Customers already have an idea of what they need. They don't need to be sold, rather they need a sales professional with the right skill set to guide them through the buying process. A sales professional that informs, delivers value and instills confidence is ultimately one that creates trusted relationships that lead to long-term customer loyalty.

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期待できる効果

Get smarter by learning the critical skills and the right sales process for generating more revenues. Build a team that can sell on value rather than on features and price. Start developing more meaningful and lasting professional relationships with your customers.

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