Appeal to Buyer Motives to Close More Sales

An over-emphasis on closing can lead to strained buyer relationships. This one-hour virtual class will teach you how to gain commitment by closely evaluating buyer perspectives through all phases of the sale. Learn to create urgency that gets to the heart of a buyer's emotional motive, and build relationships so you can ask for the sale with confidence.

Throughout the sale, you’re on stage, and buyers are continually evaluating your performance. Simultaneously, they’re communicating with you too, either verbally, physically or emotionally. If you learn to recognize responses early, as either objections that need to be addressed or buying signals urging you to ask for a commitment, you will pave the way for a comfortable and seamless close.

As you near the end of the sales cycle, it becomes important to create a sense of urgency for the buyer so you can find a natural way to ask for the commitment. By demonstrating what the buyer needs and painting a clear picture of how your solution will resolve those needs, you create the perfect opportunity to ask for the business.