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Selling in the Digital Age
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•Review the latest research on trust-based relationships in sales •Examine the elements for building a strong sales culture •Review the foundations of Dale Carnegie’s sales model
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In our survey, 71% of respondents said they would rather buy from a salesperson they completely trusted than one who gave them a lower price.
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•Stay customer-oriented vs sales-focused •Make a distinction between professional and personal relationships •Build trust early in the buying process and in every interaction •Evaluate and strengthen the individual skills and attributes that drive customer loyalty
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