Alejandra Baker is a dynamic bilingual (English – Spanish) coach-facilitator with a demonstrated history of working in multicultural environments. She co-founded with her father, Hector Vela, The Innovation Way, a Mexican company that specializes in Innovation. Developed a proprietary methodology called “Generating Break-through Ideas: How to Recognize and Seize Opportunities for Disruptive Innovation.”

Prior to co-founding The Innovation Way, Alejandra worked in Knowledge Management and Competency development projects for Glaxo Smithkline and Bovis LTD in London England; and as a Telemarketing Sales Manager for AT&T in Monterrey, Mexico. In the US she lead the Hispanic division of Endow, a non profit organization that educates women in their value and dignity, achieving 35% higher performance within a year or launching the program.

She holds a Master of Science in Management from the London School of Economics and Political Science, with specialization in Knowledge Management; and a BS in International Business from the ITESM, in Mexico.

Alejandra is a strong advocate for human causes. She was nominated “Woman of the Year” of the Diocese of Orange for volunteerism activity in 2013. She lives in Dana Point, CA with her husband Steve and their three children.

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