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How to Cold Call & Build New Customers

This course introduces the will and skill sales professionals need to develop new business through successful cold calling.

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Cold calling can be nerve-racking. As soon as the prospect figures out you're a sales person, the line might go dead, or if you luckier, you get the immediate response of "no budget" or "not now." But we all know that there is money to be made if a prospect sees real value in you and your offering. The challenge is to get your value proposition in front of the prospect in such a compelling way that keeps them on the line.

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O que aprenderá

During this interactive course, you’ll work with an experienced instructor to take the stress out of cold-calls, improve your hit ratio, and deliver a prosperous value statement. Discover power phrases to gain appointments and gets prospects excited. Be poised and confident when cold calling and appeal to potential buyers’ needs, wants, and interests.

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Por que precisa disso

A sales executive who doesn’t prospect is like fisherman who doesn’t choose his bait. As you’ve probably heard a million times before, prospecting is a numbers game. But to win the game you need a strategic approach, an intriguing message, and an engaging attitude. Salespeople need to know and open the conversation in a way that leads to opportunities.

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Resultados que vai atingir

Building long-term, positive relationships with clients is a champion sales executive’s end game. But it takes clients in your pipeline, both existing and new prospects, to yield consistent results on your bottom line. This module pulls the curtain back on how to maintain a positive attitude toward cold calling and use language that opens productive sales conversations. Gain the courage, confidence, and skills to win and keep prospect’s attention, quickly.

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“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”

Dale Carnegie
Dale Carnegie