Igniting Workplace Enthusiasm

Appeal to Buyer Motives to Close More Sales: Course Reviews




"After my team attended, we saw a spike in close rates even among my more sluggish reps.  I will be sending the rest of my team. "

-Robert Q.
Sales Manager
US Call Center


"Being interactive helps me have a better grasp of the concepts - this was wonderful. We just opened up a Sponsorship Sales department and it is so new. This information is so valuable!"

Sponsorship Coordinator


"The information was valuable and the flow of the webinar went well. The value will be the sales that I close in 2014!"

Banking Center Manager

"Concise and to the point. It allowed me a chance to retune some of my closing skills which should result in more sales."

-Timothy Mathis        
Account Executive
Credit Counsel Inc.

"Interactive and relevant. Lots of good refreshers, great info."

-Jake Halverson        
Director of Business Development
Professional Service Bureau, Inc.


"Good energy, good insights. Good participation in such a tight time frame. Speakers were very well prepared."

General Manager




In this interactive, one-hour webinar, you will learn how to gain commitment more easily by conducting the early phases of the sale skillfully. Over-emphasis on closing can feel like a manipulative technique to the buyer and can strain the relationship. The key is to build the relationship throughout the sales process by appealing to buyer emotions and motives. Doing so will improve close ratios and lead to more successful sales.

  • Numerous live sessions offered each month -- register for the time that works best for you.
  • 1-Hour virtual instructor-led sessions utilizing chat, whiteboard tools and polling
  • Fast-paced interactive exchange of timely skills and "How-to's"

"When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion."

― Dale Carnegie, How to Win Friends and Influence People


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