Closing a Presentation
The opening of a presentation should create a positive first impression. The closing should provide a lasting final impact.
- Leave a positive lasting impression
- Persuade with logic
- Inspire with emotion
- Be brief
- Build to a crescendo so your last words have impact
- Tie back to your opening or to the theme of your message
- Speak on a personal level
- Dramatize ideas
- Use a visual that has great impact
1. Purpose: To Convince or Impress
Option: Repeat the major benefit
Example: "So, make these two simple changes and your business can be thriving in two years from now, ten years, twenty years. First..."
Option: Use a quotation
Example: "Never give in, never give in, never, never, never...in nothing, great or small, large or petty -- never give in except to convictions of honor and good sense." -- Winston Churchill
2. Purpose: To Inform
Option: Repeat your key point(s)
Example: "Finally, remember the three most important words in real estate: location, location, location."
Option: Recap the steps of a process or plan
Example: "Let's remember to follow these simple steps to assure consistency and save time for everyone. Step one is...."
3. Purpose: To Persuade
Option: Action and benefit
Example: "Contact a customer today and ask why they like doing business with us and you will create champions who will help increase your sales."
Option: Final recommendation
Example: "In conclusion, we recommend the third option discussed, which will have the greatest impact on our customers."
4. Purpose: To Inspire
Option: Appeal to nobler motives
Example: "Let's create a greener planet for our children and grandchildren."
See more related articles:
Opening a Presentation
Your Message/The Use of Evidence