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How to Cold Call and Build New Customers

In Person

This one-day seminar from Dale Carnegie Training® will show you how to make strong calls that lead to new business. You will improve your hit ratio and no longer suffer the dejection caused by a steady stream of no’s.

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You’ll learn how to maneuver the modern obstacle course – gatekeepers, e-mail and voice mail – that prevents you from getting to the prospect. You’ll write and deliver a 45-second cold call presentation with power questions to engage your prospect, plus learn what to do once you have the appointment.

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If you’re like most salespeople you can think of a million excuses not to cold call. Rejection is tough to take. But cold calling is necessary since new business often accounts for as much as 50% of your production.

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• Employ 7 ways to charge yourself up to make cold calls • Use 10 proven strategies to get past the gatekeeper • Leave voice mail messages that create callbacks • Leverage Business Social Media to attract clients • Understand what buyers want and how to get them excited • Ensure that prospects will want to take your call and ask power questions • Write and deliver a 45-second cold-call presentation • Develop creative ways to position your product or service • Understand how cold-call ratios work • Anticipate objections and turn around • Revive dead accounts • Use new business development to double your sales.

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