Igniting Workplace Enthusiasm

A Q & A with Amarillo Texas Dale Carnegie Owner Pat Sasser

Dale Carnegie Training is rooted in the dedication and commitment of our franchise owners and top-of-the-line instructors. Simply put, we couldn’t do it without them.

When Dale Carnegie founded the program in 1912, he believed that the power of personal development could reshape the global workplace, and he was right. A century later, Dale Carnegie Training still operates with that sense of purpose, and no one believes in it more than our franchisees. The company has relied on these enthusiastic men and women to drive the Dale Carnegie mission forward.

As part of an ongoing series in which we introduce and highlight some of our wonderful franchisees, we take this opportunity to learn about Pat Sasser of Amarillo, Texas to see how Dale Carnegie has impacted him, and to see the impact he’s had on it.


When did you join Dale Carnegie Training?

My dad had the original franchise here years ago, so when he retired I decide to carry on the family business in Amarillo. Since then, I’ve been able to increase the territory pretty significantly.

I think Dale Carnegie has a lot of franchises that have been passed down through a family — it’s just a system that fits really well with that kind of succession plan.


What kind of training do you offer?

We work with individuals, small businesses, corporations and organizations that are looking to improve their communication skills, develop into stronger leaders and to become more proactive professionals. The Dale Carnegie Training is all about self-improvement and professional development.


Who is your typical customer?

Between 60 to 75 percent of our customers are small independent businesses here in our territory. We have a few larger businesses like Pantex, but we don’t really have a lot of those huge industries in our area. Within those companies, that have anywhere from 10 to 100 employees, we’ve worked with people from high-school aged up to 70-year-old farmers. There’s not really a demographic out there that can’t gain something from the Dale Carnegie Training.


What kind of problems do you encounter with them?

I wouldn’t say there are problems that we encounter, our work is more of a blanket to improving employee activity and relations. These companies come to us because their employees are already good, but they want them to be great.

On average, how many clients do you work with?

I tend to move around the territory quite a bit, and we typically have one or two classes that run consecutively in all of our locations. Our territory is geographically one of the largest territories in the Dale Carnegie system so we have wide range of clients. I would say over the course of the last five years, I haven’t had a class with less than 44 people, which is the maximum we allow.


What is the competition like in your area?

Though our territory is very large, it’s fairly rural so there’s very little competition within this market. There are some small colleges in the area that offer some business training programs, but those are pretty modest compared to what Dale Carnegie provides.


Why have you decided to step back as a Dale Carnegie franchisee?

I’ve had a great experience with Dale Carnegie Training, and I’m not planning to completely step away from the business, but it’s just time. I’m getting older and I just feel like I should slow down a little bit. This is a great territory with very little competition, so I think anyone who is interested in joining the Dale Carnegie franchise should really consider Amarillo, Texas.


What have you learned as a Dale Carnegie franchisee?

I think the most important thing I’ve learned as a Dale Carnegie franchisee is the importance of the relationships we build in life. Whether it’s the personal or professional relationships in my life, I’ve found that my experiences with the Dale Carnegie Training, as a student and as an instructor, has strengthened my relations in every level. It’s really an enriching experience in every way possible.


What advice would you give to someone new to the franchise?

As a Dale Carnegie franchisee, you’ve got to be all in. You have to believe in the program, which I believe is easy to do, and you have to commit yourself to actually attending the classes as well. I’ve learned an incredible amount from being a student of Dale Carnegie Training, and even more as a teacher. These lessons are things that we believe in. If you don’t believe in it, the power of self improvement and all the teachings of Dale Carnegie Training, then this franchise probably isn’t right for you.




© 2018 Dale Carnegie & Associates, Inc.. All Rights Reserved.
Website design and development by Americaneagle.com

780 Third Ave, C-1, New York, NY 10017, US
Toll Free: 800.231.5800

Follow us on