Selling in the Digital Age

•Review the latest research on trust-based relationships in sales •Examine the elements for building a strong sales culture •Review the foundations of Dale Carnegie’s sales model

In our survey, 71% of respondents said they would rather buy from a salesperson they completely trusted than one who gave them a lower price.

•Stay customer-oriented vs sales-focused •Make a distinction between professional and personal relationships •Build trust early in the buying process and in every interaction •Evaluate and strengthen the individual skills and attributes that drive customer loyalty