What You’ll Learn
• Gain confidence in making presentations • Understand the foundation elements of all presentations • Apply tools to analyze the audience and customize your delivery • Prepare evidence to give your presentations more impact • Practice the elements of a standard presentation
Why you want to learn it
As a salesperson, it’s your responsibility to differentiate yourself from the competition. This is becoming increasingly challenging in today’s crowded market. One often overlooked way to stand out from the crowd is by harnessing the power of storytelling.
How it will help you
Humans are biologically programmed to pay close attention to information in the form of stories, which makes them an especially powerful sales tool. This means they are a great way to capture buyers’ attention, boost retention, activate emotions, and increase customer engagement.
“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”