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Storytelling: The Secret Weapon to Customer Engagement

This half-day Workshop from Dale Carnegie Training® will teach you to think outside the box in communications with customers and clients. You’ll learn techniques for creating engaging stories and when to use them for maximum impact. You will refine the content of your stories, practicing the delivery with confidence and bringing mundane facts and figures to life. This Workshop guides you from start to finish, empowering you to engage customers in a unique and unexpected way. Learn how to take your communications to the next level with Storytelling: Your Customer Engagement Secret Weapon.

Course Overview

What You’ll Learn

• Gain confidence in making presentations • Understand the foundation elements of all presentations • Apply tools to analyze the audience and customize your delivery • Prepare evidence to give your presentations more impact • Practice the elements of a standard presentation


Why you want to learn it

As a salesperson, it’s your responsibility to differentiate yourself from the competition. This is becoming increasingly challenging in today’s crowded market. One often overlooked way to stand out from the crowd is by harnessing the power of storytelling.


How it will help you

Humans are biologically programmed to pay close attention to information in the form of stories, which makes them an especially powerful sales tool. This means they are a great way to capture buyers’ attention, boost retention, activate emotions, and increase customer engagement.

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“Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.”

Dale Carnegie
Dale Carnegie