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Customer Service

Transforming Customer Complaints into Opportunities

70% of customers will do business with you again if you resolve their complaints.
Price: $385 USD per person | Duration: 1 session, 3 hours
About this course

About This Course

Complaints are not to be feared! If handled with empathy, they are an opportunity to create stronger customer relationships and opportunities for improvement. In this course, you will explore the variety of causes of complaints, identify ways to neutralize negative attitudes and follow a process that deals with both the emotional and logical elements of complaints. You will create approaches to maintain a positive attitude, even when dealing with difficult people and difficult issues.

Why You Want to Learn It | What You Can Expect During The Course | How It Will Help You | Who Should Attend | Duration | The Dale Carnegie Methodology

What You’ll Learn

A complaint doesn’t have to be a negative experience. Using ideas from this workshop, you can help turn a complaint into an opportunity to create a loyal customer. Cross and up-selling opportunities can result from a well-handled complaint. Finally, examining the root causes of your common complaints can help you find ways to reduce or eliminate them. By effectively resolving complaints you can reduce stress, build relationships and improve customer loyalty and retention.

-What the most common complaints are in your organization

-7 steps to transform a complaint into an opportunity

-The importance of listening with empathy to both the logical and emotional sides of a complaint

-Asking relevant questions to get to the bottom of a complaint

-Use a process that helps to restore and retain the customer

-Identify natural openings for cross and up-selling

-Ways to manage and keep your emotions in check

-Test questions to make sure that you have done everything possible to satisfy the customer

-The importance of follow-through to sustain the relationship

As a result, you will be inspired to know, serve, and cherish the customers that help build your brand.


Course Objectives

Managing Workplace Stress equips you to:

1. Use a consistent process to resolve and recover from complaints.

2. Transform complaints into additional sales and service opportunities.

3. Deal with emotional and logical aspects of complaints.

4. Analyze the root causes of complaints to identify opportunities for strengthening customer relationships.

5. Apply methods to manage emotions and reduce stress when resolving complaints.

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Why you want to learn it

Complaints are a necessary part of doing business. Products, services, organizations, and people aren’t perfect so it is inevitable that problems will arise. If handled to the customer’s satisfaction, research indicates that complaints are good for business.


What You Can Expect During the Course

Discover: Professional practices can help you stand out in your organization as a customer champion.

Expect Thoroughly Trained Trainers: Dale Carnegie trainers are highly vetted and undergo intense training that is ISO9002 certified to achieve consistent results globally. While part of a global organization, they are connected to your local culture, customs and language. As a bonus, all Dale Carnegie Trainers have “walked the talk” in achieving success in customer service.

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How it will help you

With improved complaint resolution skills, you’ll bolster your service reputation by consistently solving customer problems. You’ll manage emotions in sticky situations, and maintain a low-stress environment no matter what. Watch customer retention increase as your customers feel a greater sense of appreciation and loyalty.


Who Should Attend

Anyone interested in great customer service and managing the stress that can come with difficult people and difficult issues.



One 3-hour session. 

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Supplemental Resources

Dale Carnegie Quick Tips for Outstanding Customer Service

Exceptional customer service is about creating meaningful relationships and memorable moments at every touchpoint. You’ll first be introduced to nine ways to strengthen relationships with customers. You also learn telephone courtesy skills, an 8-step complaint resolution process, types of questions to ask to uncover needs, 5 five steps for asking for a referral, and more! Read More >

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This information you provide will be used in accordance with the terms of our privacy policy.