Sales Effectiveness: Overcoming Objections

Benefit of This eBook

As long as there is business to be conducted, there will be objections to overcome. This ebook will guide you through the steps of overcoming objections by listening to concerns, questioning to understand, cushioning to acknowledge that you understand, responding, and finally evaluating whether or not the client is ready to move forward.

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What You’ll Learn

You’ll discover the 5 key steps for overcoming objections. Discover that not all objections are rational, but instead emotional. Learn to respond to your client’s emotional needs in addition to any other obstacles that may be preventing them from buying.

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Why You Need It

Overcoming objections isn’t just about closing a sale; it’s about building relationships. It’s your chance to let your clients know that you’re listening, and that you hear them. And when your clients feel understood, the probability of future business is solidified.

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What You’ll Do With It

When objections are satisfactorily resolved, you’ll have more that just a sale; you’ll have rapport. Resolving objections effectively is a process that involves careful, sensitive listening along with positive, factual responses to buyer concerns. Once you’ve mastered the skill, you’ll be pleasantly surprised at your improved closing rate!

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