CIO, Jan 23
Piera Palazzolo, vice president of marketing for Dale Carnegie Training, agrees.
"Look into their clients, recent news and business, their CEO, and mission. Have a good understanding and perspective on the company and what they do. Being well-versed in an organization's background will not only show you are knowledgeable and have done prior research, but it will also show your interest and passion for the brand," she says.