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The more creative the job, the more likely the company is to post the position on its social media channels, says Peter Handal, CEO of Dale Carnegie Training. "This type of recruiting/hiring process is more popular in certain industries than others -- it is still relatively unconventional by traditional standards," Handal says. "But any company that has a digital presence can hire or seek out potential employees via social media."

Mars GCC, the manufacturer of confectionery products in the Middle East has been chosen as the main recipient of the 2013 Dale Carnegie Award.

Jean-Louis Van Doorne, Regional Vice-President Europe Middle East and Africa, Dale Carnegie & Associates said, "Experts say that companies can excel either by being innovative, customer centric or through operational excellence. Good companies can do one of them, outstanding companies can do two of them, but excellent companies can do all three of them. Dale Carnegie Training wants to recognise Mars GCC for being able to do all three through the constant development of their associates and team ​