Engaging Ideas: A leader’s guide to creating employee & customer commitment
Managing Across Generations
Much is made of management across generations. One of the hottest management topics right now is "How to Manage Generation Y." Although each generation has its special characteristics, there are more than a few universal management techniques that can be applied to employees of any generation.
- A positive relationship with one's manager
The Human Resource Development organisation reports that in a recent Gallup survey of 400 companies, an employee's relationship with his or her direct boss is more responsible for retention than pay or job perks. Fair and inspiring leadership, including coaching and mentoring, retains employees. Another Gallup survey revealed that a key indicator of employee satisfaction and productivity is an employee's belief that the boss cares about them and can be trusted.
- Recognition and appreciation
Some people are driven more by other forms of incentives than by money. In a study by Employee Retention Headquarters, appreciation and involvement are cited more than money as what keeps employees happy. They need to be convinced, verbally and non-verbally, that management respects them and that they are important to the success of their organisation. They enjoy celebrating milestones and achievements, publicly and privately, verbally and in writing, promptly and sincerely.
- Stimulating and fulfilling work
In the 2003 October ASTD newsletter, Blessing White's "State of the Career Report" suggests that for most workers today, stimulating and valuable work is more important than salary and promotion. It's hard to put a price tag on enthusiasm and excitement for a job. People who foster involvement of employees and include them early on in projects obtain more creative ideas and create greater employee investment and pride in the outcome. Employees who actively participate in making decisions on a wide spectrum of issues help create an environment that they like and one in which they want to remain.
- A clear career path and growth opportunities
By providing opportunities for growth both personally and professionally, employees are less likely to look elsewhere. Providing training opportunities, with respect to new skill development and career development, is an indication that a manager is willing to invest on behalf of the employee. This is key to employee retention. Encouraging employees to join professional organisations by paying the membership fee and giving employees the time off and admission fees needed to attend lunches and conferences motivates employees. Organisations that have a high retention rate have a reputation for hiring from within. A jointly agreed upon career path (not necessarily "up" the hierarchy) will gain the commitment of employees and their buy-in for organisational goals and direction.
- Managers who respect a balanced life
Organisations that promote a balanced life have higher retention than those that promote that the employee should eat, breathe, and sleep work. Acknowledging and respecting the importance of family and personal life prevents burnout and fosters loyalty. According to the Human Resource Development organisation, employers need to be aware of quality of work life issues. They must be willing to offer flexible schedules and be sensitive to dual career, childcare, and parent care challenges.
- Competitive compensation and benefits
Money is important but it is less important than you might think. Employees expect to be paid fairly and competitively. They feel entitled to the standard benefits of health insurance and retirement plans. In a survey of food companies, 92% of respondents indicated that a £8,000 annual salary increase would not prompt them to change employers if they were receiving personal and professional development coaching.
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