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Engaging Ideas: A leader’s guide to creating employee & customer commitment

Closing a Presentation

The opening of a presentation should create a positive first impression. The closing should provide a lasting final impact.


Key Points

  • Leave a positive lasting impression
  • Persuade with logic
  • Inspire with emotion
  • Be brief
  • Build to a crescendo so your last words have impact


  • Tie back to your opening or to the theme of your message
  • Speak on a personal level
  • Dramatize ideas
  • Use a visual that has great impact

1. Purpose: To Convince or Impress
Option: Repeat the major benefit
Example: "So, make these two simple changes and your business can be thriving in two years from now, ten years, twenty years. First..."

Option: Use a quotation
Example: "Never give in, never give in, never, never, nothing, great or small, large or petty -- never give in except to convictions of honor and good sense." -- Winston Churchill


2. Purpose: To Inform
Option: Repeat your key point(s)
Example: "Finally, remember the three most important words in real estate: location, location, location."

Option: Recap the steps of a process or plan
Example: "Let's remember to follow these simple steps to assure consistency and save time for everyone. Step one is...."


3. Purpose: To Persuade
Option: Action and benefit
Example: "Contact a customer today and ask why they like doing business with us and you will create champions who will help increase your sales."

Option: Final recommendation
Example: "In conclusion, we recommend the third option discussed, which will have the greatest impact on our customers."


4. Purpose: To Inspire
Option: Appeal to nobler motives
Example: "Let's create a greener planet for our children and grandchildren."


See more related articles:

Opening a Presentation

Your Message/The Use of Evidence