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Three Benefits of Buying an Existing Business

Three Benefits of Buying an Existing Business

 

Millions of Americans are venturing into the world of business ownership, and they’re learning a glaring reality -- it’s fairly difficult.

 

Investing in a franchise system or getting an executive team to help run the business are some ways to help ease the challenges of ownership, but one trend seems to be increasing in the business sector. Many entrepreneurs are opting to buy an existing business rather than start one on their own.

 

There are a number of pros and cons to both buying and starting a business, and many experts will argue one option over the other. The truth is, if you do a careful analysis, you’ll learn why so many entrepreneurs have decided to purchase an existing business -- the risk-to-reward ratio is much greater for you.

 

Here are three more reasons why purchasing an existing business may be the best option for your entrepreneurial dreams.

Established Concept

 

Buying an existing business will give you as a buyer a little more assurance because you already know the concept works. Plus, financing your purchase is often easier than securing funding for a start-up business because the business has a track record.


Branding

 

When you invest in an existing business you’re not only buying the business itself, you’re buying the brand name as well. This can offer you all types of on-going benefits when marketing or networking for your business.


Customers

 

While the established concept and the brand name are advantageous to your business future, one of the biggest assets you will buy with an existing business is the customers. The former business owner took time, effort and money to develop a reliable customer base, and as long as you can offer the same services as before, they’re more likely to stay with a brand they know and trust.

 
 
 
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