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Cold calling has never been tougher. As soon as the prospect figures out you're a sales person the immediate responses are "no budget," "we're in a purchasing freeze", or "call me in six months if things are any better."But we all know that there is always money available to buy something that provides real value to the prospect. The trick is to get your value proposition in front of the prospect in such a compelling way that you turn off the automatic "no" response.