Thursday, January 03, 2013
How to Cold Call and Build New Customers
(01:00 PM - 04:00 PM)
If you're like most sales people you can think of a million excuses not to cold call because - let's face it - you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production. Take the stress out of cold-call days and improve your hit ratio.