Wednesday, October 31, 2012
How to Cold Call and Build New Customers
(02:00 PM - 05:00 PM)
If you're like most sales people you can think of a million excuses not to cold call because - let's face it - you hate it. The rejection and sense of failure are tough to take. But cold calling is necessary to success since new business often accounts for as much as 50% of your production. Take the stress out of cold-call days and improve your hit ratio.
Grabbing the Low Hanging Fruit
(09:00 AM - 12:00 PM)
Current clients are your fastest path to growing sales, but how do you tap into the 'low hanging fruit?' The most powerful approaches are simple questions and recommendations. These are meaningful comments that demonstrate you are interested in the best results for your customer. In this course, you increase your awareness and skill in approaching clients. You discuss the stereotypes of high-pressure salespeople and how that affects your relationship with customers. You commit to avoid actions that reinforce negative stereotypes and apply skills that build trust with customers and increase sales.