Sales Meetings: Increasing Sales Agility Through Education
Sales meetings feature status updates, company news, and employee recognition, but education is often overlooked. Sales people need to have a vast amount of knowledge so that they can be equipped to provide solutions in a clear and effective way. There are numerous ways to infuse your sales meetings with refreshers on products, sales techniques, and strategies. Here are some effective ways to include education in your sales meetings.
Demonstration - Demonstrate a product or service. Then coach someone through the process while everyone observes. Have everyone practice.
Practice - Use case studies and real life examples. Call it "practice" instead of "role play" -- practice makes permanent, but role play feels like a game.
Invite a client - Bring a client to your meeting to discuss industry trends, needs, and challenges. This will help your staff feel relaxed enough to listen, which will make it easier for them to identify trends during a sales call.
Contest - Have a quiz to reinforce general product knowledge. Have everyone stand and ask them questions. If a person responds accurately, they stay standing. The last person standing wins.
Review - Break down your sales process and train the team in small segments. Let your team take away one main idea from the education section of your sales meeting.
Providing your sales team with continuous educational opportunities is crucial to their success. Keep the education portion of the meetings fun and relaxed, yet challenging. Make sure that you are pushing people outside of their comfort zones.
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