Igniting Workplace Enthusiasm

Job Detail

Post Date
February 18, 2013

Marketing Coordinator

Location Edina, MN, US




Organization Background

Vision and Values

Vision: Be the leader in helping people build relationships and influence others.


Values: We do this through selfless love, radical creativity, personal flexibility and constant growth.

Company History, Location and Facilities
Norman & Associates is the current licensed franchisee of Dale Carnegie Training® for the states of Minnesota, Iowa, and NW Wisconsin. As a third generation owner, Matt Norman, and Mike Scott have developed a committed team of over twenty people who promote, administer, and manage the process and nearly thirty trainers who deliver the training. Currently, staff work out of the Twin Cities (main office) and Des Moines (secondary office), along with satellite offices in Brainerd (MN), Cedar Rapids (IA) and Davenport (IA).
Norman & Associates was recognized as a Best Places to Work the last three years, #1 franchise in North America and #2 franchise in the world.
Our Customers
Norman & Associates works with clients in Manufacturing, Financial Services and Healthcare, along with other various industries. Recent top clients, in terms of total revenue include:
General Mills (Food)
Hormel Foods (Food Wholesale)
KleinBank (Banking)
Coloplast (Healthcare)
Pentair (Manufacturing)
Ryan Companies (Construction)
Donaldson (Manufacturing)
Short Elliott Hendrickson (Engineering)
Our Services
Based on the last several years of success and current market trends, we’ve aligned our services and focused efforts to meet the needs of our clients in the areas of:
Skill Development  
Implementing Change
Adding Momentum and Clarity around Strategy
This includes public and private courses, seminars, consulting, coaching and assessments.
Our Competitive Advantage
We utilize a time-tested, cross cultural, cross generational Human Relations approach to our offerings. Dale Carnegie has been in the business of improving organization performance for 100 years. During this time, we’ve had to constantly re-invent ourselves and our offerings to ensure we stay successful and competitive in an ever changing market. We’ve done this in our company and can bring this skill and experience to our clients. We are also able to identify and adapt best practices from the world’s most successful companies.
Our trainer/coaches are business professionals who have real world experience. They must undergo a minimum of 250 hours of in house development before becoming certified. The process by which they are certified is ISO 9001:2000 accredited and includes an annual recertification component. This means that the trainers coaching our clients have attained the highest level of quality in the industry.
We use a unique coaching style called Coaching in the Moment. The trainer will identify ineffective habits or tendencies as they occur, offer a redirect or correction, and then coach for immediate implementation of a new approach. This allows participants to quickly change their performance and raise their commitment to applying the new approach effectively in their work environment. Our coaching creates performance breakthroughs in a wide range of key areas that affect the success of businesses throughout the world.
Dale Carnegie Training has offices in over 85 countries and delivers training in over 27 languages. With this reach we are able to provide a consistent solution for most client locations and deliver in their local language when appropriate. This allows all of our client operations to advance at the same time and achieve consistent results quickly.
The Norman & Associates business development efforts are team based with individual specialty areas that are matrixed by industry, client segment and geography.
1) Client Development Associates (CDA) function across all industries and focus on skill development with individuals and teams with established financing methods. The CDA expertise is in connecting the objectives of courses and seminars offered to the public and to individual needs aligned with organizational outcomes. CDAs drive marketing and promotion efforts through media and events that produce leads and result in larger organizational involvement.
2) Client Development Consultants narrow industry focus and work with training, HR and budgetary leaders to establish a business case for training, propose and manage projects/contracts and sustain impact. The Consultant expertise is in connecting group development needs with business outcomes. Most Consultants also establish themselves as strong trainers on the delivery side of the business. Consultants identify and nurture relationships to produce long-term engagements and surface deeper partnership opportunities for Market Directors.
3) Market Directors specialize in articulating market leading points of view for specific industries or functional areas and positioning themselves as intimate and strategic client partners with a select group of clients. Market Directors implement projects that include skill development but also support organizational development like culture, structure, strategy, process and change.
4) Area Managers manage all three levels previously described for a multi-town mid to small market territory, along with the delivery of most projects.
These four roles are supported by the Quality and Process Team. This team focuses on conducting delivery, supporting the sale of large and/or complex projects, ensuring consistency and improvement of quality, diagnostics and measurement analytics/tools and leading market analysis and point of view reflected in marketing, sales and delivery.
Our business development efforts are also surrounded by a support staff focusing on operational and strategic measures to help sustain and grow our business.



Communications Specialist Position Overview

Area 1: Marketing

  • Service clients so they love working with us.
  • Social Media Responsibility: Twitter, LinkedIn and local DC Minnesota website, includes monthly analytics and trend spotting.
  • Provide assistance developing local marketing collateral, monthly sales campaigns and preparing presentations for educational workshops.
  • Drive the local marketing and lead generation activities for our local franchise. This includes event promotion, social media and client communication.
  • Lead marketing efforts including; technology, campaigns, client development and events.
  • Analyze and distribute reporting in SalesForce CRM as needed.
  • Support Market Directors and Director of Marketing by providing sales data, forecasts, market research and customer requests. Schedule meetings as needed.

Area 2: Sales Team Support

  • Determine and understand and the needs of inbound web lead prospects to immediately connect them with the appropriate DCT team member.
  • Proactively create and uncover incremental opportunities to pass onto DCT team members. Provide additional opportunities that the team would not develop on their own.
  • Manage and analyze database contact list.
  • Drive business development efforts including lead follow up, account research, expanding graduate referrals, and community workshops.
  • Manage community lead workshop details, strategy and follow up.

Area 3: Design marketing efforts within public programs

  • Lead video initiatives within the franchise.
  • Maintain reports on public program metrics.
  • Manage the facilitator and coach referral process.
  • Participate in or assist with core programs.
  • Attend Session 1 and Graduation events.
  • Room set-up as needed.


The ideal candidate for this position is passionate about people and the impact of Dale Carnegie Training courses. Candidate must demonstrate confidence, strong people and communication skills, a desire for continuous improvement, empathy, organizational skills, and high capacity for sales and marketing activity. This is a person who likes systems but can also be creative and is savvy in all aspects of social media. The candidate possesses a high level of maturity and professionalism in working with prospects and participants.


Previous business experience required including a strong background/skill set in social media.






What does a possible day look like at Dale Carnegie MN?

  • Creating templates and spreadsheets for various workshops and information sessions
  • Development and management of SalesForce CRM
  • Preparing promotional materials for use in sales meetings
  • Working with sales team to support campaigns and measurement
  • Taking a proactive lead on projects to support our marketing/branding initiatives
  • Managing the local social media elements including twitter and our local website
  • Rewarding, FUN, and flexible



The pay for this position is a base salary plus potential for bonus reflective of team results. Pay level commensurate with experience with significant opportunity to grow in subsequent years. A full benefits package includes: group health, life insurance, long-term disability, exercise room, potential to attend international convention, paid time off and family scholarships.


Additional Information

Job Posting Closes Sunday, February 17th.

First Round Interviews Scheduled for March 7th and 8th.


780 Third Ave C-1, New York, NY 10017, US
P. | Toll Free. 800.231.5800

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