Igniting Workplace Enthusiasm
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Job Detail

Post Date
February 07, 2013
Title

Marketing Coordinator

Location Edina, MN, US
Description
Is it time to love what you do?
For 100 years we have been improving the performance of organizations by improving the performance of their people.  We are committed to attracting and developing team members who share a passion and a commitment for the principles set forth by our founder, Dale Carnegie.
 
As a Marketing Coordinator for Dale Carnegie you will drive the local marketing and lead generation activities for the operation.  This will include event promotion, basic lead generation, social media and client communication.  You are actively creating new marketing communications, activities and implementing the existing marketing strategies.
 
 
Key Accountabilities
 
 
Area 1: Marketing and Sales Support
  • Service clients so they love working with us
  • Events: drive the local marketing and lead generation activities for the operation.  This will include event promotion, basic lead generation, social media and client communication.
  • Support and lead marketing efforts, including: technology, campaigns, client development and events.
  • Schedule meetings and plan reporting in SalesForce as needed.
  • Support Market Directors and Director of Marketing by providing sales data, forecasts, market research and customer requests.
  • Provide assistance developing local marketing collateral, monthly sales campaigns and preparing presentations for educational workshops.
  • Social Media responsibility: Twitter, LinkedIn and local website
Area 2: Business Development Support
  • Determine and understand the needs of inbound prospects to immediately connect them with appropriate DCT team member.
  • Manage database contact list.
  • Drive business development efforts including, lead follow up, account research, expanding graduate referrals, and calling into prospective companies.
  • Proactively create and uncover incremental opportunities to pass onto DCT team members.  This provides additional opportunities that the team would not develop on their own.
Area 3: Public Program Support
  • Participate in or assist with core programs
  • Attend Session 1 and Graduation events
  • Room set-up as needed
  • Manage the facilitator and coach referral process
  • Manage metrics of public programs
 
What does the "Day to Day" Look Like?
  • Creating templates and spreadsheets for various workshops and information sessions
  • Development and management of SalesForce CRM
  • Preparing promotional materials for use in sales meetings
  • Working with sales team to support campaigns and measurement
  • Working on projects to support our marketing/branding initiatives
  • Managing the local social media elements including twitter and our local website
  • Rewarding, FUN, and flexible

Requirements
The ideal candidate for this position is passionate about people and the impact of Dale Carnegie Training courses.  Candidate must demonstrate confidence, strong people and communication skills, a desire for continuous improvement, empathy, organizational skills, and high capacity for sales and marketing activity.  This is a person who likes systems but can also be creative.  The candidate possesses a high level of maturity and professionalism in working with prospects and participants.

Compensation
 
The pay for this position is a base salary plus monthly bonus reflective of individual sales contribution. Pay level commensurate with experience with significant opportunity to grow in subsequent years. A full benefits package includes: group health, life insurance, long-term disability, exercise room, potential to attend international convention, paid time off and family scholarships.

Competencies

 

780 Third Ave C-1, New York, NY 10017, US
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