Igniting Workplace Enthusiasm

Presentation Effectiveness

Present to Inform

by Dale Carnegie

March 03, 2011
14
Comments
The most common type of business presentation is the presentation to inform. Every week in our careers, perhaps even every day, we listen to presenters give us information ranging from status reports, to procedural guidelines, to policy changes. For many of us, the majority of the presentations that we give fall into this category, in one way or another.
 
 
Some individuals are very competent in giving clear presentations to inform. We leave the presentation with a clear understanding of the message, the desired end result, and key points that we need to remember. On the other hand, many presentations to inform are disorganized and hard to follow. We leave with only a vague idea of the point of the presentation.
 
Successful presentations should have a clear message, an engaged audience, and all relevant points should be covered.
 
The structure in presenting to inform should adhere to the following steps:
 

• Opening: Statement of Topic

This statement should be brief and clear. It leaves no question in the listeners’ minds as to the topic of the presentation. This is especially true when the presentation is part of a longer series of presentations, such as a staff meeting or full-day training.
 

• State Key Message: Desired End Result

This statement should give the audience a clear picture of the main message of your presentation. It is simple, direct, and tells the audience where you are going with this information. It should answer this question in your audience’s mind: "Why should I listen to this presentation?"
 

• Key Points and Results

These points should be stated in straightforward language. They clearly express the result of taking the recommended action. In general, the fewer words, the better when stating our key points and results.

 

• Closing: Restate Key Message and Desired End Result

To emphasize the key message of your presentation to inform, summarize by restating the key message or the desired end result of your presentation. This leaves your listeners with a message that they will remember long after the presentation.
 
 

Post a comment (14 posted)

  1. Andrew /

    Test comment

  2. Mickey /

    on November 9, 2010 I dont know what to say. This blog is fantastic. Thats not rlelay a rlelay huge statement, but its all I could come up with after reading this. You know so much about this subject. So much so that you made me want to learn more about it. Your blog is my stepping stone, my friend. Thanks for the heads up on this subject.

  3. Mickey /

    on November 9, 2010 I dont know what to say. This blog is fantastic. Thats not rlelay a rlelay huge statement, but its all I could come up with after reading this. You know so much about this subject. So much so that you made me want to learn more about it. Your blog is my stepping stone, my friend. Thanks for the heads up on this subject.

  4. Mickey /

    on November 9, 2010 I dont know what to say. This blog is fantastic. Thats not rlelay a rlelay huge statement, but its all I could come up with after reading this. You know so much about this subject. So much so that you made me want to learn more about it. Your blog is my stepping stone, my friend. Thanks for the heads up on this subject.

  5. Ketmani /

    this may sound weird but i am 15 years old i have been in 22 productions, and go to mikwaulee high school of the arts as a theatre major.. coming from someone so young this may seem weird but yea lol.. go up to a complete stranger and just be yourself but act! i know that this sounds weird but this is what we do all of the time to become comfortable. but even then sometimes that doesn't work it depends on everyones insecurities as well. believe me when you get on stage on that first show you get a HUGE adrenaline rush and you wont even feel scared! trust me any more questions email me at =D

  6. Ketmani /

    this may sound weird but i am 15 years old i have been in 22 productions, and go to mikwaulee high school of the arts as a theatre major.. coming from someone so young this may seem weird but yea lol.. go up to a complete stranger and just be yourself but act! i know that this sounds weird but this is what we do all of the time to become comfortable. but even then sometimes that doesn't work it depends on everyones insecurities as well. believe me when you get on stage on that first show you get a HUGE adrenaline rush and you wont even feel scared! trust me any more questions email me at =D

  7. Ketmani /

    this may sound weird but i am 15 years old i have been in 22 productions, and go to mikwaulee high school of the arts as a theatre major.. coming from someone so young this may seem weird but yea lol.. go up to a complete stranger and just be yourself but act! i know that this sounds weird but this is what we do all of the time to become comfortable. but even then sometimes that doesn't work it depends on everyones insecurities as well. believe me when you get on stage on that first show you get a HUGE adrenaline rush and you wont even feel scared! trust me any more questions email me at =D

  8. Simone /

    this may sound weird but i am 15 years old i have been in 22 productions, and go to miulewkae high school of the arts as a theatre major.. coming from someone so young this may seem weird but yea lol.. go up to a complete stranger and just be yourself but act! i know that this sounds weird but this is what we do all of the time to become comfortable. but even then sometimes that doesn't work it depends on everyones insecurities as well. believe me when you get on stage on that first show you get a HUGE adrenaline rush and you wont even feel scared! trust me any more questions email me at =D

  9. Simone /

    this may sound weird but i am 15 years old i have been in 22 productions, and go to miulewkae high school of the arts as a theatre major.. coming from someone so young this may seem weird but yea lol.. go up to a complete stranger and just be yourself but act! i know that this sounds weird but this is what we do all of the time to become comfortable. but even then sometimes that doesn't work it depends on everyones insecurities as well. believe me when you get on stage on that first show you get a HUGE adrenaline rush and you wont even feel scared! trust me any more questions email me at =D

  10. Yousef /

    Good morning, Mr Connolly.I like your comnemt about explaining one's own perspective and inviting feedback being more effective (in terms of changing views) than attacking and arguing. So very true.If I were to add anything, it would be that maybe it's sometimes helpful to listen to what the other party has to say before launching into an explanation of one's own viewpoint. Just by listening we can often hear the other person realising the weaknesses, flaws or whatever in their own argument and organically moving more towards what we might prefer them to consider. It then makes it easier for us to introduce our way of thinking often in a more tempered way on the basis of having learnt something from the other person. This may be a way towards an appropriate compromise on both sides, where same is necessary.What I find saddening, is that people need to be told this and can't help but wonder if it is a reflection of the wider lack of respect in society. I think we would do well to study other cultures my preference here being the Austrians who are amongst the most courteous from infancy to the most advanced of years where respect for others,is at the very foundations of what they do, say, think an feel.Kind regards,L

  11. Yousef /

    Good morning, Mr Connolly.I like your comnemt about explaining one's own perspective and inviting feedback being more effective (in terms of changing views) than attacking and arguing. So very true.If I were to add anything, it would be that maybe it's sometimes helpful to listen to what the other party has to say before launching into an explanation of one's own viewpoint. Just by listening we can often hear the other person realising the weaknesses, flaws or whatever in their own argument and organically moving more towards what we might prefer them to consider. It then makes it easier for us to introduce our way of thinking often in a more tempered way on the basis of having learnt something from the other person. This may be a way towards an appropriate compromise on both sides, where same is necessary.What I find saddening, is that people need to be told this and can't help but wonder if it is a reflection of the wider lack of respect in society. I think we would do well to study other cultures my preference here being the Austrians who are amongst the most courteous from infancy to the most advanced of years where respect for others,is at the very foundations of what they do, say, think an feel.Kind regards,L

  12. Yousef /

    Good morning, Mr Connolly.I like your comnemt about explaining one's own perspective and inviting feedback being more effective (in terms of changing views) than attacking and arguing. So very true.If I were to add anything, it would be that maybe it's sometimes helpful to listen to what the other party has to say before launching into an explanation of one's own viewpoint. Just by listening we can often hear the other person realising the weaknesses, flaws or whatever in their own argument and organically moving more towards what we might prefer them to consider. It then makes it easier for us to introduce our way of thinking often in a more tempered way on the basis of having learnt something from the other person. This may be a way towards an appropriate compromise on both sides, where same is necessary.What I find saddening, is that people need to be told this and can't help but wonder if it is a reflection of the wider lack of respect in society. I think we would do well to study other cultures my preference here being the Austrians who are amongst the most courteous from infancy to the most advanced of years where respect for others,is at the very foundations of what they do, say, think an feel.Kind regards,L

  13. Abhilash /

    Hello! I was really irnsteeted in your presentation on Slideshare m-Novels for Africa. The site had technical problems and I couldn't download the presentation. Please could you send it to me? I would appreciate any other mobile statistical information (for Africa) that you could share.Thank you! Regards Bronwyn

  14. Amr /

    I have been to all 3 of these David and it keeps getting betetr. I just might start listening to your advice! Thanks for the fun presentation with Ed. You both rocked the house... er, Yacht Club. http://kgmzpvb.com [url=http://rhqhnwz.com]rhqhnwz[/url] [link=http://aiwawjunz.com]aiwawjunz[/link]

 
 
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